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Kitchener-Waterloo is located in the heartland of Southern Ontario, also called Canada's Technology Triangle is comprised of the urban centres of Cambridge, Guelph, Kitchener -Waterloo. Kitchener is located less than one hour from Toronto, Canada's largest city, and a couple of hours from the American Cities of Detroit and Buffalo via Highway 401. The area comprises a consumer market of over 500,000 people and is positioned to serve a population of 120 million people within a day's drive of the region Also within a 500 mile radius of Kitchener are more than 60% of Canada's population, and 40% of the U.S. population.
The city began as a 600,000 acre reserve for Indians loyal to the King in the War of 1812. They sold a block of land, which was then subdivided. The first settlers were German-speaking Mennonites from Pennsylvania who like the farmland. Later in the 1800s more Germans came, who were primarily tradesmen and merchants. The new town was called Berlin.
In 1916, during the First World War, the city renamed itself Kitchener for the famous British General. The community is home to several universities including the University of Waterloo , University of Guelph, Wilfrid Laurier University and Conestoga College. Since 1984, the region's economy grew nearly twice as fast as the province overall.