We’ve come a LONG WAY in 20 Years!
Radium Detour During Kicking Horse Construction
We are adding the Castle Junction-Radium-Golden detour to accommodate a major construction project between Lake Louise and Golden. We will also be including other major routes (Ontario’s 401)) and other Trans-Canada routes, including Ontario’s #7 southern route, #11 northern route, and in the west the #3 Crowsnest Route, and the #16 Yellowhead Route.
BC Floods Coverage
TransCanadaHighway.com has been providing travellers updates on the website and on social media about travel options and alternative routes, given the shutdown of the TCH#1 and Coquihalla #5 (as well as the #7, #3 and #99) due to flood damage and landslides across southwest BC in November.
Updated our Social Media Strategy
We redesigned out visual standards for self-promotional posts and links,and expanded news from just Facebook, to Twitter and LinkedIn. Added link-back posts for provinces, cities, and itineraries to Facebook, Twitter, Pinterest, and Instagram.
COVID Travel Restrictions
When the COVID pandemic hit, we added COVID and the related Travel Restrictions info to the TransCanadaHighway.com website. Posted updates in any provincial travel restrictions to website and to our social media channels.
TransCanadaHighway.com on WordPress
After 20 years using Microsoft SQL Server technology, we used the first few months of COVID to move the website to WordPress technology, to improve functionality, improve the graphics, and enhance the Google Maps.
Merged FoundLocally Content into TransCanadaHighway.com
‘We merged in key content from our thirty sister FoundLocally.com community directory websites, and shifted the brand focus from the #1 national highway to all about travel in and across Canada. We have already added and enhanced significant local content.
Trans-Canada Highway to cover ALL Canada
For 20 years we were focused on the main #1 Highway coast to coast, and looking at a post-COVID travel boom inside Canada and from global visitors, we wanted to expand our coverage to other routes (the Yellowhead #16 Route, the Crowsnest #3 Route, the #11 Northern Ontario Route. And we also better serve travellers to Canada’s Arctic: Nunavut, Northwest Territories, and Yukon.
Toronto Detour from Main Trans-Canada Route
Added itineraries for the Montreal-Toronto-Sudbury detour off main highway, to include the east-west Highway 401 (the Macdonald-Cartier Freeway, NOT the Trans-Canada) and the north-south Highway 400
Added Shortcuts for Popular Features
- Access provinces with their 2 letter code (/bc, /ab, /sk) and/or 3 for /pei and /nwt
- Access major cities by name (/calgary, /vancouver, /saskatoon ) to jump to that page directly (no need to type province name in URL)
- Access major features /history, /weather, /roads, /wine, /beer, /movies,
Rebuilt our Marketing Website
We realized we are not “a company with three websites + marketing services”, but we are “a marketing company, with three websites that PROVE (and support) our marketing services!”. We reviewed our service offerings, and provided more detail about the many great services we have provided clients over our 19 years in business.
SSL – Secure Server
In April, we implemented SSL (Secure Sockets Layer) to provide secure forms, encrypted communication, as well as better integration with Google maps for our Localmap feature, across FoundLocally.com, MovingInCanada.com, and TransCanadaHighway.com
To help celebrate Canada’s 150th Birthday, and the people visiting many parts of the country to share in that, we have added, updated, and upgraded lots of information around our site and in our business listings.
Trans-Canada Highway history published
We have published the history of the Trans-Canada Highway, as part of the extensive content of its popular travel-planning site, TransCanadaHighway.com. This was done to help people plan and enjoy their cross-Canada road trips to celebrate Canada 150.
Enhanced Login Security
Updated security on Registered Contacts to improve database security
Launched Marketing Website
New WordPress site combines content form Blog, Media Kit and Website Audit domains… using Responsive Design.
Enhanced Masonry Layout (Pinterest-style)
We have expanded our masonry layout (Pinterest-style interface) to a broad range of site sections, with visual links to a wide range of content and [random] featured businesses in our directory
We’re now TransCanada FoundLocally Inc
re-branding to reflect (a) national scope and (b) our two strongest online brands